Service 02 — SEO & AI search
SEO that gets you found in Google and in AI.
From keyword research and technical SEO to your Google Business Profile and getting cited in AI answers — the full set of work that makes a small business show up where customers look now, whether that's a search bar or a chatbot.
- Local, organic & AI search
- Month-to-month, no contracts
- Plain-English reporting
What's included
Organic, local, and AI search — all handled
SEO isn't one thing anymore. It's ranking in Google's organic results, showing up in the local map pack, and — increasingly — being the business that AI tools recommend. Crafted to Rank covers all three, so you're found wherever your customers are looking, whether that's a search bar or a chatbot.
Keyword & market research
I find the searches your customers actually use — by service, by city, and the question-style phrases people now type into AI tools — then prioritize the ones worth winning, so the work targets terms that bring in calls, not just traffic.
Technical & on-page SEO
Your site is tuned where it counts: Core Web Vitals and speed, crawlability, title tags and headings, internal links, and schema markup — the structured data that helps both Google and AI engines understand what you do.
Local SEO & Google Business Profile
Your Google Business Profile is optimized — categories, services, photos, posts, and reviews — and your name, address, and phone are made consistent across Yelp, Angi, BBB, and the directories that feed the map pack.
Content that earns rankings
Service pages, location pages, and genuinely helpful articles written to answer the questions your customers — and AI tools — are asking. Content that ranks organically and gives AI engines something credible to cite.
AI search optimization (AEO/GEO)
The newer work of getting your business surfaced in AI answers — ChatGPT, Perplexity, Google AI Overviews, and Gemini — through clear, well-structured, authoritative content and the entity signals these engines look for.
Reporting & ongoing optimization
Each month you get a plain-language report — keyword movement, local and organic visibility, traffic, and AI mentions where we can track them — plus the next round of work based on what the data actually shows.
How it works
Three steps, no surprises
Audit & baseline
The free audit establishes where you stand: site speed and technical health, your local and organic visibility, and your Google Business Profile — plus the most impactful fixes. That baseline is how we measure progress honestly.
Foundation
Before chasing rankings, the foundation has to be right: technical and on-page fixes, Google Business Profile and citations, and the structured data that helps Google and AI engines read your site. These signals move the needle first.
Grow & optimize
SEO compounds over time. Monthly work covers content, links, local profile activity, AI-citation monitoring, and acting on what the data shows — what's moving, what's stalled, and what to do next.
Pairs well with: SEO works best on a fast, well-built foundation — a properly structured website gives both Google and AI engines clean signals to read, so every ranking gain lands on a page built to convert. And while SEO and AI visibility build over time, Google Ads can put you at the top of the results today.
FAQ
SEO questions, answered
Do you do regular SEO, or just local SEO?
Both. Local SEO — your Google Business Profile and the map pack — is one part of what I do, but the work also covers organic SEO: keyword research, technical fixes, on-page optimization, and content that ranks in the standard search results for broader terms. Most small businesses need a mix of both, and the free audit looks at where you stand on each.
What are AEO and GEO — and do they actually matter yet?
AEO (answer engine optimization) and GEO (generative engine optimization) are about getting your business mentioned in AI answers — the results from ChatGPT, Perplexity, Google's AI Overviews, and Gemini — instead of only the traditional list of blue links. It's early, but more people ask AI tools for recommendations every month, and the businesses with clear, well-structured content are the ones getting cited. I set that foundation now so you're not playing catch-up later.
How long before I see SEO results?
SEO is not instant, and anyone who promises otherwise is overpromising. Quick wins like Google Business Profile fixes can move in 2–6 weeks; competitive organic and map pack rankings usually take 3–6 months of consistent work. AI-citation visibility is newer and varies. You'll see progress in plain-language monthly reports either way.
Do I need a new website for SEO to work?
Not necessarily, but your site is the foundation. A lot of SEO — technical fixes, on-page optimization, content, and the structured data that helps both Google and AI engines understand you — happens on your website. If it's slow or poorly structured, it limits how far SEO can go, which is why the free audit covers your site as well as your profile.
Start with a free visibility check
The audit covers your site speed, your local and organic visibility, and your Google Business Profile — with the three fixes that'll move the needle first, sent within a couple of business days.