Service 04 — Social media
Social media management for small businesses.
Consistent, on-brand content on the platforms where your customers spend time — without you writing captions at midnight or letting your profiles go quiet for weeks.
- Month-to-month, no contracts
- Content you approve before posting
- Built around your actual business
What's included
A presence someone is clearly minding
Social media management for small businesses isn't about chasing trends or posting for the sake of posting — it's about keeping your business visible and credible to the people who might hire you next week. For a restaurant, a gym, a pool company, or a law firm, an active, professional presence on Meta (Facebook and Instagram) builds trust before a potential customer ever picks up the phone. The goal is a profile that looks like someone's minding the business, because someone is.
Monthly content calendar
Each month I build a content calendar with posts planned, captioned, and ready for your approval before anything goes live. You see what's going out and can request changes — nothing is posted without your sign-off.
Platform-native content for Meta and Instagram
Content is written and formatted for where it's being posted. Instagram Reels, static posts, Facebook posts, and Stories each have different formats and audiences — the same caption copy-pasted everywhere is not a strategy.
Caption writing and hashtag research
Captions are written in your business's voice, not generic filler. Hashtag selection is based on reach and relevance to your category and location, not just volume.
Graphic and image asset coordination
I work with your existing photos and brand assets to create post graphics. If you need original photography or video, I'll tell you exactly what to capture — a shot list — rather than leaving that to chance.
Community management basics
Comments and direct messages on managed platforms are monitored and, for straightforward interactions, responded to in a timely way. Anything that needs your direct input — a complaint, a sensitive question — gets flagged to you immediately.
Monthly performance report
Reach, engagement rate, follower growth, and what content performed best — summarized monthly in plain terms so you know whether the work is connecting with your audience.
How it works
Three steps, no surprises
Audit and brand intake
I start by reviewing your existing profiles, any brand assets you have, and what competitors in your market are doing. I ask you about your customers, your busiest seasons, and anything you definitely don't want posted — so the content calendar reflects your actual business, not a generic one.
Content creation and approval
The first month's content calendar is built and sent to you for review before anything goes live. This is when we dial in the voice and style so that by month two, your approvals are quick and the content feels natural.
Publish, monitor, and refine
After content is approved it's scheduled and published. I monitor performance and bring what I learn — what got engagement, what fell flat — into the next month's calendar so the content improves over time rather than repeating the same format indefinitely.
Pairs well with: Social media keeps you visible to people who already know about you — your followers, past customers, and people who found you through a referral. Pair it with local SEO so that when someone who saw your posts goes to search for your service, you show up in the map pack too. For businesses running promotions or seasonal offers, pairing social content with Google Ads means you're reaching both people who know you and people who've never heard of you.
FAQ
Social media questions, answered
Which platforms do you manage?
I focus on Meta (Facebook and Instagram) because those are where most small business customers spend time and where organic reach is still meaningful for local businesses. If your business has a strong case for another platform — TikTok for a restaurant, LinkedIn for a professional service — we can talk about what makes sense.
Do I have to provide all the photos and video?
Not all of it, but some. I can work with a library of good existing photos and help you organize and use them effectively. For ongoing content, the strongest accounts have a mix of polished graphics and real, on-the-ground photos from the business — team, work in progress, finished jobs. I'll give you a simple shot list of what's useful rather than asking for a full photo shoot.
What does "you approve before posting" actually look like?
Each month you get a content calendar — usually a simple shared document or a link — showing the date, platform, image or graphic, and caption for every planned post. You can approve it in one go, request edits on specific posts, or ask to push something to next month. Nothing goes live until you've looked at it.
Can you run paid social ads too?
Paid social (Facebook and Instagram ads) is a different scope from organic management and is priced separately. If you want to run ads alongside your organic content — for a promotion, a new service launch, or a seasonal push — that's something we can discuss and quote once organic management is running smoothly.
See what consistent social looks like
Start with the free audit and we'll look at your current profiles together and talk through what a realistic monthly content plan would cover.